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Want to Learn How to Sell Comfort?

The Key to successful selling in the HVAC industry? Shut Up and Listen…Don’t Tell and Sell. 



What is Gross Margin?
 What is gross margin?  How high should it be?  What can you do if it isn't high enouigh?

Blog / Want to Learn How to Sell Comfort?
Posted on: Jan 25, 2016
 By Bob Gee

Robert Gee & Associates

The Key to successful selling in the HVAC industry? Shut Up and Listen…Don’t Tell and Sell. 

In the HVAC business, we don’t simply sell condensing units, furnaces, ductwork or thermostats. We sell comfort. Our job is to educate customers on the possibilities and help them buy what is in their best interests—a system that will meet their physical, financial and emotional needs. 

The most successful salespeople in the HVAC industry find that “Selling Comfort” is easy. They understand four simple steps that result in high closing rates on comfort systems with high dollar sales tickets and high gross margins:

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